29 January 2018


Jo Hoeven, the owner of Kind of OJ, transformed the house he grew up in into a design b&b where every corner is super inspiring.


UNESCO World Heritage City Bruges

The noble building is located close to Smedenpoort, a famous city gate dating back to the fourteenth century. The center of Bruges is included as a medieval city in the UNESCO World Heritage List, making it a city that is very popular with tourists. You can easily imagine yourself in a different time while walking through the center along the canals. A contemporary design bed and breakfast wasn’t there yet. Until Jo opened his Kind of OJ.


Interior architecture as a passion

At the door you are welcomed by his dog Nelson, a Weimaraner who once modelled for a Paul Smith campaign. Jo gives me a tour through the house he grew up into and tells me a little more about his background. His father had a Delhaize supermarket in Bruges which he took over a few years ago and still runs it today. However, his passion lies with interior architecture. He already transformed a loft in Gent and is currently working on a villa in Knokke. But his calling card is of course the bed & breakfast (and his home above it).


Maarten Baas next to Dom Hans van der Laan

The chandelier of Bertjan Pot immediately catches your attention in the noble hall. Jo loves Dutch design. Throughout the entire building you can find designs by Maarten Baas for example. Yet he doesn’t like to bring in the obvious designers. He shows me the work of Dom Hans van der Laan, but also a rare collection of pepper mills from Jens Quistgaard. My attention goes to an elegant but cheerful chair: “Made by Maarten Baas and Bertjan Pot together. Only 10 to 20 pieces have been made.”


All for sale

At Bea B&B in Knokke I already fell in love with Carine Boxy’s beautiful rugs, which are also used in the living room of Kind of OJ. Being the favorite sleeping place for Nelson. You will also be inspired by the Memphis art, the collection of knives and the ceramics. All for sale and soon available on his website. Jo doesn’t only collects the work of others, but also shows his own designs. Together with his business partner he makes outstanding baths. But also the kitchen is an eye-catcher and it has detachable fronts so you can change the look and color whenever you like. Soon he will show his work at BAD, an art and design fair in Gent and at Salone del Mobile in Milan.


Outstanding bathrooms

There are three suites in the building. The bedrooms have a minimalistic design, without any fuss. A good bed (Jo’s own design), fine sheets, thick curtains and a Samsung Serif television. The attention goes out to the bathrooms. In the M-suite the bathroom is dark and filled with plants. In the L-suite the bathroom has two floors. And in the XL-suite they have worked with a daring color palette of terracotta red and green. On the ground floor you’ll find the shared living room where they serve breakfast in the morning.


Attention for details

The service is excellent. If you arrive by train, Jo will pick you up from the station. He would like to show you the city by car. And when he recently had guests from Germany who came by car, he made a picnic package for them on the way back. So they did not have to get a greasy sandwich at a gas station. This kind of attention makes a stay more than complete. Actually perfect.


Check out: www.kindofoj.be