3 June 2020


Gray Label is an Amsterdam based organic clothing label for little minimalists. Parents who love soft, honestly produced fabrics in soft-toned colors can now visit their shop in the 9 Streets.


Love for kids and nature

When founder Emily Gray became a mother, she wanted to create timeless, minimalistic clothing and accessories for children without harming nature. They minimize their impact on the environment by producing high quality items that last for years. They promote circulating them amongst siblings, friends and other children. And they launched RNTD, a clothing rental service for babies. A super clever idea as they grow out of their clothes so quickly and this way Gray Label can give it another life.


9 streets

They havea successful webshop but you can now also visit their brand store in the 9 Streets. They sell the full collection there: from clothing to footwear and from accessories to art, books and even perfume (I would highly recommend Nurture, a perfume they made together with Abel Perfumes).


Check out: gray-label.com