Boutique hotel stay on the Herengracht
3 June 2020
When founder Emily Gray became a mother, she wanted to create timeless, minimalistic clothing and accessories for children without harming nature. They minimize their impact on the environment by producing high quality items that last for years. They promote circulating them amongst siblings, friends and other children. And they launched RNTD, a clothing rental service for babies. A super clever idea as they grow out of their clothes so quickly and this way Gray Label can give it another life.
They havea successful webshop but you can now also visit their brand store in the 9 Streets. They sell the full collection there: from clothing to footwear and from accessories to art, books and even perfume (I would highly recommend Nurture, a perfume they made together with Abel Perfumes).
Check out: gray-label.com
Huidenstraat 171, 1016 ER Amsterdam, Netherlands